Exim Bank's latest study titled 'Indian Ceramic Industry: Perspective and Export Potential' has observed that export potential of Indian ceramic sector is not fully tapped considering the size, diversity and price competitiveness of this sector. The study is of the view that it is time to make a conscious effort to increase export by identifying potential markets.
India ranks at 8th position in the world and produces around 2.5% of global output. In this study, an attempt has been made to analyse India’s export opportunities for select group of ceramic products. Four different products are identified, namely unglazed ceramic tiles, glazed ceramic tiles, ceramic household articles and ornamental ceramic products. For each of these products, price competitiveness was analysed in different markets, which include the markets of leading importers of ceramic products as well as the major export markets for India. Unglazed ceramic tiles: Top three importers of unglazed ceramic tiles are USA, Germany and France. USA mainly imports from Italy, Mexico and Spain. Italy alone supplies around 80% of US import requirements of unglazed ceramic tiles. India’s export to USA is negligible. However, with regard to unit price, India is cheaper than European countries and therefore there is a scope to increase exports to USA.