India, with the world second largest number of population as well as tremendous production capacity and market potential in ceramics industry, becomes a must for insiders from China, Italy, Spain and many countries in recent years. Therefore, Unifair Exhibition Service Co., Ltd, accumulating over 20 years of exhibition experience of CERAMICS CHINA, the most important ceramics industry show globally and a matured global network, is to launch a new show in India in December. The reporter learns from Ms. Han Xiuping, General Manager of Unifair, the conception and preparation for this India show - CERAMICS ASIA.
The Best Timing for a Ceramics Show in India
"The idea to hold a ceramics show in India was shaped long ago. It can be traced back to our conversation with some clients, who are very influential in the industry and have made sound achievements in international market, that ceramics industry in India is in fast development. They suggested us to reproduce CERAMICS CHINA to India." Ms. Han said, "There have been even more and more companies showing interest in attending a show in India." Reporter notices that for the past few years, Unifair has visited local companies, investigated ceramics market, evaluated exhibition organizing condition, and won support from local government as well as associations. Finally in this year, to launch a ceramics show in India comes true.
Reporter also learns that mid-November is the DIWALI festival - New Year of India, which lasts for two weeks. Therefore, December, after DIWALI, will be the period for Indian companies to resume production and operation for a new year. In addition, geographically, December is the "Indian Summer". On this account, December will be the best season to go out for procurement.
One More Exhibition Helps the Market
The March show in India has attracted upstream suppliers in recent years, more than a half being Chinese companies while even more being inclined to come. This shows that Chinese technologies and products are welcome in India, as quality, price and service all meets the needs. It also means ceramics industry in India is escalating. Then it leads to a question: What Unifair will bring to insiders 9 month after the March show?
According to Ms. Han, it will be a good platform for companies in this course if there are two complementary exhibitions in Indian market. "It is a crucial extensive service Unifair provides to clients of CERAMICS CHINA to forge a good show in India." Ms. Han told reporter. With its professional team and approved manner, Unifair will definitely extend its clients resource and promotion networking to make CERAMICS ASIA a new significant international trade platform. "We will do what others have never done before and think what was scarcely thought. In this way we will optimize our service, accompanying activities as well as exhibition results and details every step. We believe this will maximize the value clients can get from this India show by Unifair."
To answer the question that whether participants will exhibit in December if they have already attended the March show, Ms. Han told reporter that a benign competition passes the initiative to choose to clients. "It will push organizer to forge better show and thus benefits exhibitors." So far many exhibitors of CERAMICS ASIA are converted from the show in March. Ms. Han gives three reasons for it, "First, companies with business in India will definitely go to India to visit clients and introduce new products in the year end. Our show is the best platform for them. Second, there is a considerable time span from CERAMICS CHINA in May to December. Therefore, compared to March, December in time enjoys strong advantages regarding buyer organizing. Last but not least, companies trust Unifair through their years of cooperation. Based on this mutual trust, companies are willing to support Unifair and to believe a successful show by Unifair." According to Mrs. Han, Unifair has already won its fame in India through organizing CERAMICS CHINA, which lends support to Unifair to build a successful show in India.
From Indian Ceramics in March to CERAMICS ASIA in December, we can interpret from the names that Unifair is to hold the show with an open attitude, forging the December show a more international exhibition. Reporter notices that over 100 companies from Italy, USA, Spain, German, UK, China and India show great interest in CERAMICS ASIA.
Win-Win Cooperation to serve exhibitors by heart
To achieve this show, Unifair has sought cooperation with many associations. So far Unifair has won support of 7 associations and academies such as The Indian Ceramic Society (InCerS), Indian Council of Ceramic Tiles and Sanitaryware (ICCTAS) and Federation of Ceramic Industries (FI), etc. Besides, it has also partnered with an experienced local exhibition company, lending more support to local promotion, visitor organizing, and on-site service.
Ms. Han told reporter that Unifair will co-organize an Indian Ceramics Industry Development Summit with some most influential associations during the show. The summit will analyze and conclude the current market situation and future trend of Indian ceramics industry. The summit will also invite high executives of Chinese and Italian companies to share their opinion and will invite leaders of government as well as associations from China, Italy, Spain and India to attend. Ms. Han also appeals to media to attend so as to let known Indian ceramics market among companies.
According to Ms. Han, exhibitor inviting is proceeding smoothly as over 100 companies, such as Keda, Henglitai, Modena, Zhongpeng, Zhongyao, Sacmi, Kerajet, Cretaprint, Xaar, Colorobbia, Gearex, Flora, Huamei, Jingying, Aosibo, Yongda, Hope, Meijia, etc. show great interest in exhibiting.
In addition, it is estimated that India government will invest $1trillion in infrastructure construction in the coming 5 years which will definitely bring great opportunity to global ceramics companies. While CERAMCIS ASIA opens the window for the world to check ceramics industry in this country, we believe Unifair will bridge by heart the pass for companies to open up a new ground there.
Reference: Ceramics Asia, organized by Unifair Exhibition Service Co.,Ltd., co-organized by GPE EXPO PVT.LTD., will be grandly held at Gujarat University Exhibition Center, Ahmedabad, India on Dec/ 13-15, 2012. As an important trade show in ceramics industry worldwide, Ceramic Asia not only gain great support from Indian local government and chambers & associations, but also highly recognized and welcomed by many Indian ceramic companies.
For more information about the fair, please check out http://www.ceramicsasia.net