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The quality of the local products is becoming comparable to that of international standards. Some of these products are also qualifying stringent European norms. This ceramic cluster is categorized as unorganized sector with many of the family owned companies.
The region around Morbi (i.e. Vankaner, Dhuva, and Thangadh) is a virtually untapped ceramics hotspot. It is India's newest and most promising ceramics production hub with scores of innovative and enthusiastic tile and sanitaryware manufacturers, all of whom represent key future sales targets for equipment, raw materials and service suppliers. The pace of production growth in this region has been explosive and this trend is set to continue for the foreseeable future. The vicinity of the city with major ports (e.g. Kandla and Mundra) also lowers down the transportation costs. The region will surely be one of Asia's key driving forces over the next 10 years.