Here are the key points which makes Morbi the next big thing in international ceramic arena:
Home to more then 400 tiles manufacturing units spread within a stripe of 40 kms x 7 kms
Cumulative industrial investment of more then Rs. 8000 Crore.
Manufactures more then 80% of total ceramic production in India.
Total installed capacity of 2.8 million Square Meter tiles per day.
Gives direct and indirect employment to over 600,000 people across India.
World's 2nd largest tiles manufacturing zone (1st is Guangdong Province in China)
Top reasons that made Morbi town phenomenon in international tiles market:
Easy availability of raw materials and uninterupted power supply from GEB.
Major sea ports (Mundra and Kandla) are nearby . Hence the transportation is cheaper in case of Exports of finished product and import of machinery and inputs
Resiliency (ability to recover quickly from difficulties) of local industrialists.
Governments support by installing industrial gas line in the city in 2008
Due to slowdown in Morbi’s roof tiles and bricks industry, the ceramic tiles manufacturing was best diversification for local entrepreneurs
Availability of cheap labour on contract basis. Unlike other parts in India Tiles factories in Morbi don't need to employ skilled labour on permanent basis
8-A National Highway between Morbi and Wankaner is flanked by all the industries related to tiles manufacturing. Since 2012 the road between Pipli & Jetpar village is bergeoning with many new digital tile plants. A large number of small-scale ceramic pottery manufacturing units are also located around Thangadh. Thus shadowed polygonal region (see the image on left) between Jetpar, Thangadh, Wankaner and Morbi forms world's 2nd largest ceramic tiles manufacturing zone.