MORBI | Tiles manufacturing hub of India

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Morbi (Hindi : मोरबी) is the most promising ceramic tiles manufacturing hub of India. It is a city located in Saurashtra region of Gujarat.

Here are the key points which makes Morbi the next big thing in international ceramic arena:

Home to more then 400 tiles manufacturing units spread within a stripe of 40 kms x 7 kms

Cumulative industrial investment of more then Rs. 8000 Crore.

Manufactures more then 80% of total ceramic production in India.

Total installed capacity of 2.8 million Square Meter tiles per day.

Gives direct and indirect employment to over 600,000 people across India.

World's 2nd largest tiles manufacturing zone (1st is Guangdong Province in China)

Top reasons that made Morbi town phenomenon in international tiles market:

Easy availability of raw materials and uninterupted power supply from GEB.

Major sea ports (Mundra and Kandla) are nearby ‎. Hence the transportation is cheaper in case of Exports of finished product and import of machinery and inputs

Resiliency (ability to recover quickly from difficulties) of local industrialists.

Governments support by installing industrial gas line in the city in 2008

Due to slowdown in Morbi’s roof tiles and bricks industry, the ceramic tiles manufacturing was best diversification for local entrepreneurs

Availability of cheap labour on contract basis. Unlike other parts in India Tiles factories in Morbi don't need to employ skilled labour on permanent basis
The main products of this ceramic city are Vitrified tiles, Wall tiles, floor tiles, Quartz Stone, sanitaryware, roofing tiles and mosaic tiles.

8-A National Highway between Morbi and Wankaner is flanked by all the industries related to tiles manufacturing. Since 2012 the road between Pipli & Jetpar village is bergeoning with many new digital tile plants. A large number of small-scale ceramic pottery manufacturing units are also located around Thangadh. Thus shadowed polygonal region (see the image on left) between Jetpar, Thangadh, Wankaner and Morbi forms world's 2nd largest ceramic tiles manufacturing zone.

The region around Morbi (i.e. Wankaner, Dhuva, and Thangadh) is a virtually untapped ceramics zone. It is India's newest and most promising ceramics production hub with scores of innovative and enthusiastic tile and sanitary ware manufacturers, all of which represent key future sales targets for equipment, raw materials and service suppliers. The pace of production capacity growth in this region has been explosive and this trend is set to continue for the foreseeable future.
These units also cater to export market (Europe, Middle East, African Countries, Sri Lanka, Bangladesh and recently to Latin American markets.). In the recent years Morbi has also became an important manufacturing outsourcing zone. Many leading ceramic companies like Kajaria ceramics, HR Johnson, Asian tiles (AGL Tiles), Somani Tiles, NITCO are outsourcing their requirements from Morbi.
By installing industrial gas line in this zone GSPC has fueled the growth of Indian tiles production segment. Gas is the key cost driving factor in production process of ceramic and vitrified tiles. Gas line has ensured continuous supply of this important input.
The vicinity of the city with major ports (such as Kandla and Mundra) also lowers down the transportation costs and thus helps exporters of ceramics from the region. The region will surely be one of Asia's key driving forces over the next 10 years.
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