Morbi is a bustling town of Rajkot district (Saurashtra). Just before 10 years Morbi was seen as a remote place of Gujarat with limited resources. Today, it caters a major chunk of the world's ceramic requirement. Major products of this ceramic city are wall tiles, floor tiles, polished porcelain tiles, sanitary ware and mosaic tiles. The leading manufacturers of Morbi are Varmora, Oreva, Argil tiles, Excel ceramics, Face ceramics, Simpolo and Eros sanitarywares
Morbi is 247 Km away from Ahmadabad. National Highway no 8/A is flanked by ceramic factories and this cluster is spread up to Wankaner city. A large number of small-scale Ceramic manufacturing units are also located around Thangadh. Thus Thangadh, Wankaner and Morbi form the Ceramic triangle.
The manufacturing units in Morbi also cater to large export market (Middle East, African Countries, Sri Lanka, Bangladesh, etc.). In the recent years Morbi has also became an important manufacturing outsourcing zone. Many leading ceramic companies like HR Johnson, Asian tiles and Somani tiles are outsourcing their requirements from Morbi.
It is considered to be an industry worth 40,000 million rupees annually. In end of 2010, around 40 to 50 new ceramic factories will be added in this ceramic cluster.
The quality of the Morbi's ceramic products is becoming comparable to that of international standards. Some of these products are also qualifying stringent European norms. This ceramic cluster is categorized as unorganized sector with many of the family owned companies. But it is surely a good place to source the requirements of ceramics. Morbi's products are considered as medium range products.